Churn Prediction for South African Banks and Insurers: Using AI to Prevent Customer Loss Before It Happens

TL;DR Acquiring a new retail banking customer in South Africa costs between R800 and R2,500 depending on the acquisition channel, product type, and customer segment. Retaining an existing one costs a fraction of that figure, provided the institution knows the customer is at risk before they leave. Churn prediction is the capability that creates that […]


